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How Do Search Engines Work?

One of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply dont understand how search engines work. This article is intended to explain the basics of how search engines work and in the course of doing so shatter some search engine myths and help you understand what you can do to help people find your website in search engines.

What is a search engine?
The first to step to understanding how search engines work is to understand what a search engine is. The simplest explanation is that search engine is a tool for finding things online. There are many different types of search engines but they can be put into two major categories

HumanPowered Directories
The first “search engines” were not actually search engines as we think of them today but searchable directories of websites organized by hierarchical categories. A site is added to a directory when the website owner fills out a submission form on the directorys website requesting their site be included in the directory and include their websites title description URL web address and category. A moderator later reviews the site and if it meets the directorys criteria a listing for that site is added or activated. The original Yahoo was originally a humanpowered directory and directories like Open Directory Project continue on today.

The downside of the humanpowered search engine is that it only includes websites that have been submitted to it which means you may not find what youre looking for especially if its a new web page. The other downside from the directories point of view is that reviewing every site submitted is very laborintensive and costly. I know because my companys “search engine” OurChurch.Coms Directory of Christian Websites like almost all church/Christian “search engines” is a humanpowered directory.

Crawler/SpiderPowered Search Engines
The next generation of search engines has programs which actively seek out new sites and read them into their indexes. These programs are called crawlers spiders robots or bots. All of largest and most popular search engines today are of this type including Google Yahoo MSN and Ask.

The rest of this article is focused on how these crawler/spiderpowered search engines work because more than 99 of searches are done on this type of search engine.

The Crawler
As mentioned above the first part of a search engine is the crawler AKA spider robot and bot. The crawler reads pages into the search engine raw database of every page the search engine crawler has read. Some important things to know about crawlers

1 Search bots periodically reread every web page in their database. Why does this matter?

You dont have to do anything when you change your site. If your site is already listed in a search engine and you make changes to your website search engines will eventually update their information.
You do have to be patient. The frequency of recrawling varies depending on the search engine the importance of your site as determined by the search engines and how often you update it. It could take a day or it could take more than a week.

2 Search bots follow links on the pages that have already been crawled in order to find new pages. Why does this matter?

If you add a new page to your website or create a new website its important to add a link to it on a web page that is already in the search engines.
If a web page that is already in the search engines has a link to your new page or new website you do not need to submit a request to the search engines to crawl the new page or website though it may still be worth doing just to be sure your website will be found quickly.

3 Some search engines have forms you can submit to request a website be crawled. Why does this matter?

If you have a new website and no sites link to it search bots will not be able to find it. In this case submitting a form to the search engine requesting your site be listed or indexed can get it into search engines.
Because humanpowered directories do not have search bots/crawlers to be listed in them you must submit a request form.

The Ranking Algorithm
Some time after a web page has been crawled by the search bot or crawler the search engine then processes or indexes the page to determine what search words and phrases the page is relevant to as well as how relevant that page is compared with other web pages for those phrases. During this processing the search engine looks at many different factors including how many times each word and phrase occurs on the page which words are in headings or bold the domain name of the site filename of the page the pages that link to the page and many more.

Exactly which factors a search engine looks at and how theyre weighted is called the search engines search ranking algorithm. Its like the search engines “secret sauce.” Each search engines algorithm is different and each is a heavily guarded secret.

Why does this matter?

There is time between when your site is crawled or recrawled and when it is processed or indexed. So it can take as little as a few hours to many days or weeks before changes to your website may produce changes in its search rankings.
Because each search engines ranking algorithm is different a web page can be 1 in Google but 20 in Yahoo for a particular phrase.
Because each search algorithm is a heavily guarded secret nobody outside of a few select engineers at each search engine knows exactly how much each particular factor weighs into the rankings of each search engine. But people who spend their professional lives helping sites rank better in search engines have gained very good idea as to what factors matter most.
Because the search ranking algorithms look at text headings and other elements on a web page changing things on the web page can change where that web page appears in the search results.
Search ranking algorithms look at factors outside of a web page such as the age of a website and links to the web page. So there are other factors which you may have less influence over.

The goal of every search engine is to display to the user the information or websites the user is looking for. In other words every search engine wants to provide the best most relevant results. As a result search engines are constantly improving their algorithms and including new factors which they think will produce better search results. Why does this matter? As search algorithms change so will your websites search engine rankings.

The Search Engine Results Pages SERPs
The crawling of websites and indexing of web pages are constantly going on even when no one is searching. The last part in the search process is part that youre probably most familiar with the actual search. You type in a word short phrase or question and the search engine displays a list of websites.

That list of websites is called the search engine results page and sometimes referred to as the SERPs.

If you do a search and look at the SERP youll notice two columns. Above the right column it says “Sponsored Links.” These are paid advertisements. The companies and organizations listed here pay a fee to Google for each person who clicks their ad so theyre often referred to as PayPerClick or PPC ads.

In the left column are the unpaid search results also sometimes called the organic results or natural results. These are the websites the search engine believes are most relevant to the search phrase that was queried. Sometimes search engines also display sponsored links in the left column above the natural results or will even place a block of payperclick ads in the middle of the natural results. Sponsored links are always labeled though not always very clearly.

Why does this matter?

From the searchers perspective there is nothing wrong with clicking on a paid link. You may find what youre looking for there. But its important to be aware of which websites paid to be in the results and which are there naturally.

From the web administrators perspective its important to understand there are two opportunities to get to the top of the search engine rankings through natural results and by purchasing payperclick advertising.

Help the Search Engines
With a better understanding how search engines work you can make better decisions about the marketing of your website though search engines. Search engines need your help to find your website and to know what words and phrases its relevant for. Give them the help they need. Thats where search engine optimization comes in but Ill get to that on another day.

About the writer:  Kurt Steinbrueck is the author of the Church Marketing Online blog. He has been Director of Marketing Services with Ourchurch.Com for over 5 years providing Christian search engine optimization services including services specific for church marketing solutions and private school marketing. Kurt is also a Deacon at his church.

How Content Copy Writing Contributes To Higher Response

When we talk of an advertisement either on print or online we think of two things instantly. A creative image and an emphatic copy. If either of this is missing from the copy the emphasis of the content is lost. This is probably the resin why all popular ads on the web or in print have a great body language.

Talking of online content copy writing we know that this kind of writing is comparatively much more conversational. It is this characteristic of the web copies that make it more responsive and popular. Here too there are several tricks and techniques that one should be familiar with in order to write good and high response content copywriting.

The two most important factors that are important in online content copywriting are proper exposure to the benefits and features of the product and second to converse effectively with the readers. If your copy is unable to this this you shall unfortunately not be successful in your aim to utilize content for promotion.

Let us learn how you can grab the attention of your viewers in the very first line. A good copy is that which is able to retain the readers till the end. And in order to do this it is essential that the copy be very intelligently written. This must begin from the very first line of your copy itself. It is the tone setter of your copy. If people find your copy interesting in the first few lines they make up their mind to move further or to switch over. Hence always ensure that your content copy writing is exhibiting positive vibes from the very first letter.

Most of us forget the importance of the headline of the content copy while we are still compiling the content. As a matter of fact it is the most essential part of the whole content copywriting need. The first thing that catches the eye of the readers is the headline. If your headline is distinct creative and attractive people will automatically make up their mind to read your content. Writing headlines is also a creative work. Not everyone is successful in building attractive and eyecatching headlines. But those who are do enjoy the benefit of higher responses on their content.

About the writer:  Naman Jain is an Internet Marketing professional presently working with Rupiz Media one of the best search engine marketing company offering expert SEO services pay per click affiliate marketing servicesUK web development services and website designing solutions over the globe.

How Companion Marketing Can Make Money Online

Companion marketing can make money online for you. All you need is to stretch your creative wings. The trick to companion marketing is trying to look at the big picture. By all means you need to focus your efforts on advertising in places that are directly related to your product or service. However don’t stop there! You can make money online by advertising tag along or side services.

Think about a few of the things a new gardener would need: tools seeds top soil fertilizer and plant food pest control watering tips planting tips and even gardening clothing. Anyone who is interested in growing great tomatoes might be interested in knowing that companion planting lemon basil will enrich the taste of their tomatoes and possibly protect the tomatoes from some pests.

Companion planting and companion advertising work the same way. They are not the same thing but they work together for the same end. That end is of course helping you make money online. It is in your perspective at least. The tomatoes probably don’t care if you make money online or not.

Seriously do not limit your creative juices just to your product or service. Chances are you have put a lot of thought into what you are offering and it will sell itself. However if you want to “make money online” and really make money online to support your family then you need to be even more creative with your marketing.

There is one cardinal rule about advertising know your audience. When you are placing the ads for your business are you placing them in appropriate places? Are you trying to sell necklaces where people are talking about camping? That is not going to make much money online for you. You need to place your ads in appropriate places.

However what constitutes an appropriate place may surprise you. If you are selling jewelry to women you may find that ads places on other beauty sites like cosmetics or nail care can make money online. If you are selling information about workshop tips and tricks the obvious choice would be to go to places where people are talking about woodworking but what about places where people talk about exotic wood or the fine points of particular tools? If you are offering home decorating tips a place that works with home organization might be very lucrative. Home office ergonomics might offer a great place to offer home office organization services. Tips on growing organic vegetables would make money online with Vegans vegetarians and environmentally friendly groups. Products associated with fashion can crosssell with jewelry hair trends nail care and other personal care places.

How to find proven techniques to make money online

Where to start making money online?

You are not alone if you do it right however. There are experts out there who have learned the lessons of failure and reaped the rewards of success and they are willing to provide you with guidance. All of the top internet marketing gurus know exactly what it takes to make money online. You must learn from other people’s mistakes and successes. While you “make money online” you can use their knowledge to work toward your success. Their methods have a proven track record. They have worked their internet businesses and made those businesses work for them.

Even Fortune 500 companies have business advisors. They have people who get paid to do nothing more than provide guidance. Expertise is money in the world of business and if they have advisors shouldn’t you? Yes you will be calling the shots but you do not have to fire blindly.

Why people fail at making money online

When someone tells you that they did not make money online when they tried question them for more information. Where did they fail? What didn’t they do that you could do? What did they do that you should do? You can learn a lot from stories of failure but you must be determined to avoid the same mistakes and regret.

Some people wasted time and money by buying into an MLM or pyramid scam or got taken in on another type of scam. Do not try to make money online by selling someone else’s product. The whole point of establishing an internet business is to work for yourself explore your business ideas and make money online for you not some boss.

If you are calling the shots and working for yourself how can you get trapped in a scam? What are you going to do scam yourself? Of course you wouldn’t. Your business venture will be yours and yours alone. You against the world!

About the writer:nbsp;nbsp;Carael Knight is a very aggressive internet marketing expert.MajorEnterprise is an Independent Internet Marketing And Advertising Company That Specializes In Boosting Website Sales.